Tools for a successful beauty business
- Create A Business Plan
- Define Your Brand Identity
- Know Your Ideal Clients & How to Reach Them
- Plan Your Income & Build a Pricing Strategy
- Look at amenities that are included at no additional cost
- Reserve Your Salon Suite
Brand Identity: The look and feel of your salon suite and how it communicates to your clients.
Your brand identity should answer:
- Who you are?
- What youe offer?
- Who you serve?
- What makes you different?
- How should your clients feel?
Decide Your Salon Suite Personality
- Is your salon luxury and upscale?- Elegant décor, soft music, premium services.
- Friendly and family-oriented?
- Modern and trendy?- Bright colors, social-media style photos.
- Relaxing and spa-like?- Calm lighting, soothing atmosphere.
- Budget-friendly and practical?
Identify What Makes You Different
Your experience and what you offer sets you apart from others in the industry..
Examples:
- Specialized color services
- Natural or organic products
- Fast appointments
- Exceptional customer care
- Affordable pricing
- Expert stylists
Why should someone choose you instead of another beauty professional?
What do clients compliment you on?
One example might be, “We specialize in healthy hair and personalized styling”.
Choose Your Brand Look
Your visual identity should be consistent across all medias.
This Includes:
- Colors for your business
- Logo style
- Fonts
- Decor
- Website style
Colors of your logo and salon suite convey the atmosphere of your business.
- Black and gold = luxury
- White and beige = calm, spa atmosphere
- Hot pink = fun and bold
Consistency of your brand builds trust.
Choose Your Brand Voice
Your tone should match your personality.
- Professional – “We provide premium hair services tailored to you.”
- Friendly – “We help you look and feel your best.”
- Fun – “Life is too short for boring hair!”
Create Your Mission Statement
Your mission statement explains:
- What you do
- Who you serve
- Why you do it
It doesn’t have to be complex. Use this simple formula.
(Name of your business) helps (who) achieve (result) by providing (services) in a (experience) environment.
“Deco Salon helps busy women look and feel confident by providing high-quality hair services in a welcoming environment.”
Define Your Ideal Client
It is important you know who you want for clients.
- Working professionals
- Moms
- Students
- Seniors
- Trendy young adults
- What age group?
- What budget?
- What style?
Maybe your ideal clients are Women ages 25–50 who want stylish but low-maintenance hair.
Write a Clear Brand Statement
Your brand statement doesn’t need to be long. Just combine everything into one short paragraph. Make sure it answers the 5 questions:
- Who you are
- What you offer
- Who you serve
- What makes you different
- How your clients should feel
“Deco Salon is a warm, inviting studio where clients receive personalized hair services. We focus on healthy hair and expert color services in a relaxing environment so every client leaves feeling confident and relaxed.”
Bottom Line
If you follow the guidelines in this article, you can easily define your Brand Identity.
Hill Country Salon Suites offers their beauty and wellness professionals marketing help as part of their total salon suite package. Contact us today to set up a tour or get more information on our salon suite rentals.
