A quick Google search of “Georgetown beauty salon” will net you over one-hundred-and-fifty options.
Given that the current population of Georgetown is approximately 86,000 residents, that means there is one beauty salon for every 573 residents in that Texas city.
If you own a beauty salon (hair salon, nail salon, etc) in Georgetown, or you are considering owning one, this information points out an obvious fact: you have, or will have, a great amount of competition in the years to come. We are Hill Country Salon Suites, serving the Greater Georgetown area with twenty-six luxury salon suites for rent, and in this article we are going to tell you what you can do to fight off the competition and establish a nice foothold in the Georgetown beauty industry. Call us at 512-380-2525 for more information about our business model.
A successful Georgetown beauty salon begins with . . .
Although every salon owner is excited about decorating their salon and greeting those first customers, this all begins with the mundane: you need to write out a mission statement and decide upon a target audience.
The mission statement will be your guiding light, the central purpose of your salon, and every business decision you make must conform to that mission statement. The target audience will keep you focused. Obviously, you cannot be everything to all 86,000 residents of Georgetown. You need to specialize, cut out a niche for yourself, and then dominate that niche.
What would a target audience look like? Teenage girls? The retirement community? Goths? Athletes? Children? Yes, you are shrinking the customer pool by doing this, but this approach bears fruit, especially if your marketing is centered on a specific target and you have the talent to make it happen. How many teenage girls live in Georgetown? How many athletes? How many children? We are talking thousands in each category, and thousands sounds better than the 573 we mentioned at the top of this article.
Do a market study, know your demographics
Even with the target audience and mission statement, you will want to know the demographics of Georgetown. For example, in Georgetown, 23% are under 18; 11% are from 18 to 24: 26% from 25 to 44: 21% from 45 to 64; and 18% are 65 and older. How will that information help you as you go forward? Consider the 18% at retirement age; that computes to over fifteen-thousand residents are potential customers, a very nice pool of potentials, especially with places like Sun City a short golf cart ride away. If you were to devise a marketing campaign, targeting those 15,000 retirement-age residents, you could make a very comfortable living from your salon.
Tailor your marketing program on those demographics and target audience.
Which leads us to the marketing program, knowing how to tailor your advertising to a specific niche. What is the media most likely to be used by the senior citizens? A little research will tell you that 76% of retirees watch at least two hours of television each day. 60% of them use Facebook at least once per day, and 50% of them use the internet to search for information daily. Is this information useful in designing a marketing campaign? Most definitely it is, and that is the approach you need to take before you ever open the doors to your salon suite.
A final word about Hill Country Salon Suites.
Hill Country Salon Suites leads the way in the Georgetown area with our salon suite rental business. We are locally owned and operated, and we invite you to call us and set up an appointment to see our luxury salon suites. While you are here, ask us about the full list of amenities included in your rental fee. It will blow your sock off!
